Solutions for Service Businesses
Providing services to customers is a relationship intensive task. Maintaining and growing that relationship is what separates the good brands from the great brands. We develop custom strategies which are efficiently implemented to meet all your online branding and marketing needs.
The service industry is deals with an intangible product that is experienced by the customer. Therefore maintaining a relationship with customers is an essential ingredient for success. There are various ways in which companies can go about building a relationship with their potential clientele, and in today's world, an online presence has proven to be a lead generation engine that delivers.
A website is an essential asset that acts as a home base for your services and brand identity.
The key to getting your message across is great content. Having well designed ads and creatives further increases your audience's interest in your services. Human beings have a strong affinity towards certain artistic elements drawn from nature and using the knowledge of how to implement that in your artwork helps speak to your audience in a more convincing manner.
Your image and content should be created keeping your target audience in mind. Knowing exactly who they are and what they like is key to successful marketing efforts. Many brands tend to focus on the target audience they wish to sell their services to and miss out on the feedback that would help them identify their most profitable audience. Refining your audience over time by gauging their response and activity is the surest way of decreasing your marketing costs and increasing your business' profitability.
Once you begin refining your audience it's important to do your best to stay in front of them when they need your service the most. You need to make sure you are there when and where your clients search for you. A sound marketing campaign that clearly focuses on the various aspects of your service and its benefits, delivered at the right time and on the right platform, would put your brand in the best place to convert your audience into satisfied customers.
There are many potential avenues for achieving growth, and each business needs to assess their business model to determine the right path.
Here at ICED Solutions, we put together an intricate online campaign to suit your business needs, whether it’s getting new customers, or getting your brand in front of the right people at the right time. We use social media and search engine campaigns, set to the tune of well thought out and researched targeted audiences, to send the perfect content generated uniquely and frequently for your business.
Some of our services include:
•Photography/Video Production •Graphic Design •Digital Marketing •Content Generation •Website Design and Development
Let us know who you are and what it is that you do and we will create a customized solution that suits your business.